The Art of Vintage and Retro Typography Letters
In general terms, the word vintage refers to old stuff that is not old enough to be called antique. On the other hand, the term retro is used to describe modern trends derived from old styles. When it comes to typography, vintage and retro letters work better than modern styles for some sites but is more about personal preferences.
Typography is a powerful marketing tool that should not be neglected. The font, size, and color of the letters can heighten or lower the impact of the message that is to be transmitted to the audience. Now, let me invite you to discover some of the best typography prints that were used in the industry of advertising.
Business men’s democratic association of New York
Dating back to the 19th century, this print ad uses classic letters presented in a dynamic fashion because of the curved aspect of the font. The brown color suggests this is a high class event.
Cornish and Co. Piano Ad
The style is perfect for a piano advertisement. The red color catches the eye while the combination of straight and curved lines gives a playful yet elegant feel to the ad.
This ad uses a combination of styles. White and straight with red and curved letters are used for the most important parts of the ad. Less important information is written in black fonts or smaller sizes.
Vintage Tobacco Typography
This is a classic black and white print ad with decorative motifs and two smoky pipes suggesting the action of smoking “a good day’s vintage tobacco.”
Drink More Coffee
You can easily tell why this is a classic old advertisement. This is the overall feeling you get when you see the cartoon-like character together with this well known combination of colors: dirty white on a red background.
Having explained 5 posters featuring vintage and retro typography, let’s now move on to the next 20.