Business logos are one of the most common images the average adult sees. In fact, your eyesight was probably flooded with dozens—if not hundreds—of logos just on your way to work today.
But have you ever stopped to wonder why some of these logos grab your attention, while you just ignore the rest? If your answer was “no”, that’s about to change. You have to know what makes business logos work for other brands before you start designing one for your client or yourself.
In short, good logos capture the audience’s imagination regardless of circumstances. Here’s how you can tell a good logo from the rest. If you’re hungry during your morning commute, you’re much more likely to notice a logo for a donut shop—whether it’s a good logo or not. But if you already ate breakfast and the donut shop’s logo still has you fantasizing about pastries, that’s a good logo.
According to the expert designers at Company Folders, brands use seven key tools to make their logos appeal to their target audience anywhere, anytime. Keep reading to learn what those tools are—and how you can make them work for you.
